Home News Spain Press RELEASE: Zeropark presents Push Ads

Press RELEASE: Zeropark presents Push Ads

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Posted 25/09/2018 10:07:49CET

Codewise is positioned to become the largest provider in the world of advertising with push notifications

LONDON, September 25, 2018 /PRNewswire/ — Codewise, The first provider of management solutions and measurement of online advertising with artificial intelligence to digital marketers, recognized by the Financial Times as one of the companies fastest growing in Europe in 2017 and 2018, today announced the launch of the support for Push Ads [http://zeropark.com/push-ads-campaign] on the exchange platform advertising on Zeropark.

https://mma.prnewswire.com/media/747274/Zeropark_Logo.jpg [https://mma.prnewswire.com/media/747274/Zeropark_Logo.jpg]

Push Ads is an ad format native type of high-performance, distributed on mobile devices and desktops in the form of Push notifications, an alert selectable very attractive that redirects the recipient to the offer promoted.

Until now, the advertising exchange of Zeropark had offered its clients three types of advertising formats: pop-up ads to full-page, domain forwarding parked and in-app ads. With the introduction of Push Ads, Zeropark is now greatly expanding its inventory, which allows advertisers to add to the marketing mix to a new channel highly efficient to attract and retain customers. And with more than 300 million of already registered users across sites advertising, with the introduction of Push Ads Zeropark is to become the provider of advertising push world’s largest.

One of the main advantages of Push Ads is the experience of the user. Depending on the preferences you set, the recipient of the ad to receive relevant offers non-intrusive, even when the receiver is not navigating. That is to say, the advertisers can be directed with precision to an audience highly involved and generate an instant response.

Already dominant in the sectors of e-commerce, travel and services, Push Ads offers rates of clicks unmatched exceed 10 %. Therefore, it easily surpasses the advertising formats traditional. Push Ads is an efficient option for any campaign, from brand awareness to acquisition and retention of new customers.


“Opening our doors to the advertising push is a turning point for Zeropark, since it allows to the professionals of digital marketing to achieve easy and effective way unprecedented performance,” said Mateusz Drela, Director-General of Zeropark. “In addition, beyond providing support for ad push, now we are also becoming the largest provider in the market, with a database of more than 300 million entries. Last, but not least important, given that the ad push are inherently relevant to the interests of the users and the users have full control of their subscriptions, our solution fully complies with GDPR and ensures a high-quality traffic and free of bots”.

“Invalid traffic and fraud advertising are still some of the most daunting challenges in the advertising industry. Codewise it uses filters bot automatic and manual, as well as third-party solutions to provide our customers with the highest quality traffic, ” said said Dr. John Malatesta, President and Director of admissions Codewise. “Our investment in Push Ads allows specialists in digital marketing prevent fraud and advertising to reach levels of scalability that is unprecedented. To become the provider of advertising Push, the world’s largest Codewise continued to increase its exponential growth, thanks to the extensive recognition that has been provided to us as one of the companies of technology of more rapid growth of the world”.

About Codewise

Founded in 2011, Codewise is the first provider in the sector of management solutions and measurement of online ads with artificial intelligence technology for professionals in digital marketing. In 2017 and 2018, Codewise was recognized as one of the companies of technology of more rapid growth in Europe, according to Financial Times and Deloitte. The solutions Codewise help thousands of businesses in 190 countries to track, measure and optimize billions of dollars in advertising expenditures, increase their efficiency and profitability like never before. Codewise is currently conducting a follow-up of more than 2500 millions of dollars of advertising spend to digital for some of the brands and largest advertising agencies in the world, including 400 million dollars of advertising spend on Facebook. More information www.codewise.com [http://www.codewise.com/]

About Zeropark

Zeropark is a traffic exchange of performance that connects in real-time advertisers, affiliates, and teams of media-buying sources of traffic for high performance. Offers traffic hand-picked from redirects for parked domain, Mobile App and Premium Pop; now also includes Push Ads. Offers routing options robust and powerful optimization tools-reinforced mechanisms of machine learning, all in a simple interface. Zeropark serves 150 million displays ads each day. More information www.zeropark.com [http://www.zeropark.com/].

Contact public relations: media@codewise.com[mailto:media@codewise.com]

https://mma.prnewswire.com/media/659010/Codewise_logo1_Logo.jpg [https://mma.prnewswire.com/media/659010/Codewise_logo1_Logo.jpg]

Logo — https://mma.prnewswire.com/media/747274/Zeropark_Logo.jpg [https://mma.prnewswire.com/media/747274/Zeropark_Logo.jpg]Logo – https://mma.prnewswire.com/media/659010/Codewise_logo1_Logo.jpg [https://mma.prnewswire.com/media/659010/Codewise_logo1_Logo.jpg]

Web site: https://www.codewise.com/

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